Privacy Policy

Atelier Michiko Corporation (“we,” “us” or “our”) handles the personal information we obtain through the official Showa no Kodomotachi website and its dedicated pages (together, “this website”), through transactions such as exhibitions, the Monthly Display Lease, licensing and consignment sales for shops, and for sending you information about our activities, in compliance with the Act on the Protection of Personal Information and other laws and regulations, as set out below.

This English version is provided for reference. If there is any difference between the English and Japanese versions, the Japanese version prevails.

1. Name, Address and Representative of the Business Operator

Atelier Michiko Corporation
West Eight Building 7F, 3-18-17 Sanda-machi, Hachioji-shi, Tokyo 193-0832, Japan
Representative: Ishii Yukie, President and CEO

2. Personal Information We Collect

• Information you enter in the contact form on this website or the application form on its dedicated pages (such as your name; the name of your company, organization or facility; the name and location of your shop; your email address; your phone number; and the details of your inquiry)
• Information you give us by email, by phone, in meetings and so on
• The names, affiliations and contact details of the people in charge at our business partners (such as clients for exhibitions and the Monthly Display Lease, and shops that carry our products)
• The names, affiliations and contact details (email addresses and phone numbers) of people in charge that facilities, companies and organizations have made public themselves, for example on their own websites, which we collect in order to introduce our services
• Information sent from your device or browser when you browse this website or use its forms (see “7. Cookies, Analytics and Preventing Fraudulent Submissions”)

3. Purposes of Use

1. To respond to your inquiries and applications and to explain our services (including sending materials and arranging meetings)
2. For estimates, contracts, delivery of works and products, invoicing and settlement, and other business communications relating to exhibitions, the Monthly Display Lease, Showa Expo, licensing, and consignment and wholesale sales for shops
3. To respond to inquiries about transactions
4. To send you information about exhibitions, new initiatives and the like
5. To introduce our services, such as the Monthly Display Lease (including sales communications by email and other means)
6. To prevent fraudulent submissions to this website (such as spam) and to operate this website securely
7. To understand and improve how this website is used

We use contact details made public on websites and elsewhere (the fourth item in section 2) only for the purpose in item 5.

If you do not wish to receive the information described in items 4 and 5 (including by email), please let us know using the method described in the email or through “9. Contact Point” below, and we will stop sending it. We will, however, continue to send communications necessary for our transactions with you.

4. Provision to Third Parties

We do not provide personal information to third parties without your consent, except in the following cases:

1. When required by law
2. When it is necessary to protect a person’s life, body or property, and it is difficult to obtain your consent
3. When it is especially necessary to improve public health or to promote the sound growth of children, and it is difficult to obtain your consent
4. When it is necessary to cooperate with a national government agency, a local government, or a party entrusted by either of them in carrying out duties prescribed by law, and obtaining your consent is likely to interfere with those duties

Entrusting the handling of personal information to others to the extent necessary to achieve the purposes of use, or providing personal information in connection with the succession of a business through a merger or the like, does not constitute provision to a third party as described here.

When we provide personal data to a third party in a foreign country (including when we entrust its handling), we will either obtain your consent in advance or confirm that the recipient has established a system that meets the standards set by the rules of the Personal Information Protection Commission. In the latter case, we will regularly check the recipient’s measures and, upon request, inform you of them.

5. Entrusting the Handling of Personal Information

We entrust part of our operations, such as running and maintaining this website, to outside contractors. We select contractors carefully and supervise them so that personal information is managed securely.

6. Security Control Measures

We take necessary and appropriate security control measures to prevent the leakage, loss or damage of the personal information entrusted to us.

We receive and store the contents of our contact form using Gmail, the email service of Google Workspace provided by Google LLC (United States of America). Under its contract with us, Google handles the data only within the scope of our instructions. Because Google stores data in data centers in multiple countries, we cannot specify the country where the servers storing the data are located. We take security control measures with an understanding of the personal information protection systems of the United States of America.

If you contact us through “9. Contact Point” below, we will tell you about these measures without delay.

7. Cookies, Analytics and Preventing Fraudulent Submissions

• This website uses Google Tag Manager, provided by Google LLC (United States of America), to run tools that measure site traffic. These tools use cookies and similar technologies to collect information such as the pages you view and the actions you take. You can disable cookies in your browser settings.
• On the pages of this website that have forms, we use reCAPTCHA, provided by Google LLC (United States of America), to prevent spam and misuse. To determine whether an action is performed by a person, reCAPTCHA sends information such as your IP address, information about your device and browser, and cookies to Google. We use reCAPTCHA under a contract between Google and the contractor to which we entrust the operation of this website (see “5. Entrusting the Handling of Personal Information”). Under that contract, Google may handle this information only as necessary to provide and maintain reCAPTCHA and to keep its ability to detect fraud and abuse effective, and may not use it for any other purpose, such as advertising.

8. Requests for Disclosure and Other Actions

If you or your representative request notification of the purposes of use of your personal information, its disclosure (including disclosure of records of provision to third parties), correction of, addition to or deletion of its contents, suspension of its use or its erasure, or suspension of its provision to third parties, we will confirm that the request comes from you (or, for a representative, that they are authorized to act for you) and respond without delay in accordance with the law. For how to make a request, please contact us through “9. Contact Point” below.

To confirm your identity, we will contact you at the email address or phone number you gave us when you contacted us or on a similar occasion. If we cannot confirm your identity this way, we may ask for a copy of an identity document. We will make disclosures by email (electronic data) or by mailing a paper copy, whichever you prefer. We do not charge a fee.

9. Contact Point

Please direct requests, questions and complaints about our handling of personal information to:

Contact

Atelier Michiko Corporation

Phone

+81-428-26-2592
Hours: 10:00–17:00 Japan time (closed Saturdays, Sundays, national holidays and the year-end and New Year holidays)

Form

Contact form (please select “General inquiry” as the type of inquiry)

10. Purchases from Our Online Shop

For how personal information is handled when you make purchases from our online shop (BASE), please see the online shop’s privacy policy (in Japanese).

11. Revisions to This Policy

We may revise this policy in response to changes in laws and regulations or for other reasons. When we change the purposes of use, we will do so only within a scope reasonably recognized as related to the original purposes, and we will announce the changes on this page.

Established: October 13, 2026