For facilities and businessesMonthly Rotating Photo Panels

A photo panel in a wooden frame on the gray wall of a facility (a photo of five child dolls standing in a field), with a chair below it

For facilities and businesses Monthly Rotating Photo Panels

The Showa era
on your wall, monthly.

Photo panels of dolls by doll artist Ishii Michiko.
Choose 3 or more from 60 works. Every month we send you
new panels by post (your facility hangs them).

Per panel¥10,000/month (excl. tax)From 3 panels¥11,000 incl. tax per panel; minimum term 6 months; shipping extra

We explain the service online or in person.
When we visit, we can also bring a real photo panel with us.

The photo shows a photo panel hung on the wall of a facility.

About Showa no Kodomotachi

Showa no Kodomotachi (Children of the Showa Era) is a body of work in which doll artist Ishii Michiko traced her memories of being a child in the Showa 30s (1955–1964) and recreated those scenes with dolls and dioramas.

The works are in two parts: Part 1, “Hometown (Furusato),” about people living in the countryside, and Part 2, “People of the Sea (Umi no Hito),” about people who live by the sea.

Every doll has its own face, full of life.
In every scene, a nameless someone lives one very real day.

Doll artist Ishii Michiko working on the model of a doll
Ishii Michiko at work

Prefectures where exhibitions have been held

34/47prefectures

Map of Japan

Dolls that have been seen
by many people at exhibitions across Japan.

  • 64 titles / 332 figures

    All of Showa no Kodomotachi (Part 1 Hometown, Part 2 People of the Sea)

  • 100+ venues

    Places where exhibitions have been held (across Japan)

  • 1,500,000+

    Total visitors to the exhibitions

What makes Showa no Kodomotachi special

  • Prints of photos of doll works such as “The Temple Fair (Ennichi),” “The Snow Hut (Kamakura)” and “The Tricycle (Sanrinsha)”

    64 titles / 332 figures

    Every doll has a face of its own

    The doll works form Part 1, “Hometown (Furusato),” and Part 2, “People of the Sea (Umi no Hito),” with 64 titles and 332 figures in all. Every figure has a different expression, and every work is one of a kind. Each doll was handmade, one by one, by doll artist Ishii Michiko. Work on Part 2, “People of the Sea,” began in 2011 and was completed in 2016.

  • Photos of exhibitions held in museums, gymnasiums, empty shops and other venues

    Shown at more than 100 venues across Japan

    More than 1.5 million visitors

    Exhibitions of Showa no Kodomotachi, which depicts life in the Showa 30s with dolls and dioramas, have been held at more than 100 venues across Japan. Venues have included museums, art museums, department stores and local government events. The works have been shown at an event at Nagoya Dome and at the Hamada Children's Museum of Art. In total, more than 1.5 million people have visited, and we have received many moving comments.

  • A diorama of houses and cherry trees with dolls, spreading across a gallery of the Edo-Tokyo Museum

    2000 Edo-Tokyo Museum

    The museum's first exhibition of a living artist

    The Showa no Kodomotachi Doll Exhibition was held at the Edo-Tokyo Museum as a co-sponsored event of the “Tokyo 2000 Festival.” The 380-tsubo (about 1,250 m²) hall recreated the world of the Showa era, with full-scale sets of the Showa 30s and Showa no Kodomotachi bronzes.

  • A full-scale set recreating a sweet shop of the Showa 30s (exhibition at the Edo-Tokyo Museum)

    A pioneer of the Showa boom

    Long before today's Showa retro trend

    Ishii Michiko held her first solo exhibition in 1993, and from 1995 requests for exhibitions came from all over Japan. Her exhibitions across the country, starting with the 2000 exhibition at the Edo-Tokyo Museum, are said to be one of the sparks of the Showa 30s boom and the origin of the Showa boom.

  • Dioramas and dolls displayed in an elementary school gymnasium (Minamiuonuma, Niigata; marking the school's closure)

    Chosen for public commemorative projects

    For local celebrations and projects

    The works have been shown at events such as the 2007 project commemorating the establishment of Showa Day (organized by Hachioji City with the support of the Cabinet Office), the closing of an elementary school in Minamiuonuma, Niigata, and the “Rediscovering Richness of the Heart Project” in Ono, Fukui.

  • A diorama of trees and houses with dolls, spreading across a large gallery

    Dioramas

    Scenes of the Showa era in dolls and dioramas

    At exhibitions, the dolls are set among dioramas and backdrops of the four seasons made and supervised by the artist, Ishii Michiko. From the trees and houses, shrine and lotus pond of “Hometown,” about people living in the countryside, to the seaside life of “People of the Sea.” The dioramas are built at roughly one-quarter scale, so finely made to match the world of the works that they look real.

  • A handwritten comment sent in by a visitor

    Visitors' voices

    Dozens of boxes of comments and letters

    At the exhibitions, some visitors are moved to tears as they recall their own childhood or their mothers, while others chat with friends about the old days as they look at the dolls. Over the years, the letters of thanks and comments we have received would fill dozens of cardboard boxes. The images show some of the handwritten comments sent to us (in Japanese).

  • Covers of the photo books “Photo Story: Showa no Kodomotachi,” Part 1 Hometown and Part 2 People of the Sea

    Carefully made photo books

    200,000 copies sold in the series

    “Photo Story: Showa no Kodomotachi” is a series of photo books of scenes from the Showa 30s, shot with the dolls placed in real locations and finished with high-definition printing. There are two volumes: “Hometown,” about people living in the countryside (62 pages), and “People of the Sea,” about people who live by the sea (68 pages, including four works on gatefold pages). Photography by Yamamoto Kunihiko. Each work comes with a short story written by Ishii Michiko.

  • Bronze statue of a boy in a cape, standing on a pedestal in front of a building

    Bronze sculptures

    Showa children standing in town

    Bronze sculptures based on the dolls stand at public facilities and other places. The works made in bronze are “Crybaby (Nakimushi),” “The Quarrel (Kenka),” “Who Goes Farthest? (Tobashikko),” “Peeking Between the Legs (Matanozoki)” and “Little Rascal (Wanpaku).” In places where local people come and go, the bronze children quietly bring a sense of nostalgia to those who see them. They come in life size and one-quarter scale, and are made to order.

  • A newspaper article featuring Showa no Kodomotachi (blurred)Newspaper

    In the media

    Newspapers, magazines and TV

    Whenever exhibitions were held, the works were widely covered by newspapers across Japan and featured on TV news. They have appeared in magazines such as “Ginka,” “Seiryu” and “Serai,” including on a magazine cover. They have also been introduced on radio programs and in web articles, and featured in live TV broadcasts. They were used in a TV commercial for Iwatani Corporation, and once appeared in hanging advertisements inside Kintetsu trains.

How it works

Sent to you by post every month.
Your facility hangs them.

Like art rental, this service changes the works on your walls every month. We send photos of the Showa no Kodomotachi dolls as photo panels in wooden frames. Even where there is no room for dolls, you can hang scenes of the Showa era on the wall. Hang several together and you have a small gallery.

What we do, and what we ask of your facility

PHOTO PANELS

Monthly Rotating Photo Panels

We send the panels by post, and your facility hangs them

  • From 3 panels, chosen from 60 works (from 1 panel when combined with the dolls)
  • Delivery and changeovers by post (shipping extra)
  • Minimum term: 6 months
  1. 01Preparation

    Us

    Lending tripods

    If requested; extra charge

    • A display on tripods

    Your facility

    A place to hang them

    They take up little space, so they also suit private and special rooms.

  2. 02Every month

    Us

    Sending the photo panels

    We send replacements by post every month. Shipping is charged separately, both for delivery and for return.

    Your facility

    Displaying the panels you receive

    Hang them on the wall or stand them on tripods. Each panel is 70 cm × 60 cm, weighs about 3.5 kg and has a cord on the back for hanging.

    • Photo panel (70 cm × 60 cm)

    Changing the panels each month

    Returning the previous month's panels

    Shipping is charged separately.

  3. 03During the contract

    Us

    Insurance against accidental damage

    Included in the fee.

Examples of where the panels can go

  • Companies
  • Hospitals and clinics
  • Senior care facilities
  • Day care services
  • Public facilities
  • Children's homes
  • Hotels and ryokan inns
  • Art museums
  • History museums
  • Local history museums

Photos are for illustration. Some show exhibitions.

Quality

Meet Showa no Kodomotachi in photographs, too.

You can also enjoy Showa no Kodomotachi as photo panels.

Shot on real locations

The photos were taken with the dolls placed in real locations. Shown here is an image of “Helping with Rice Planting (Taue Tetsudai),” photographed in a rice field, made into a photo panel.

Cover of the photo book “Photo Story: Showa no Kodomotachi — Hometown (Furusato)”Cover of the photo book “Photo Story: Showa no Kodomotachi — People of the Sea (Umi no Hito)”

Series total200,000 copies

Photos from a photo book series of 200,000 copies, as extra-large panels

The photo book series “Photo Story: Showa no Kodomotachi” (Hometown and People of the Sea) took years to complete. Its photos are made into photo panels 70 cm × 60 cm in size.

High-definition photo panels

The photos are finished with high-definition printing and delivered in wooden frames. The surface is acrylic.

Ideas

Ideas for using the panels

Photo panels simply hang on the wall and take up no floor space. Here are some ways to use them in your facility.

Three photo panels in wooden frames hung in a row on a wood-grain wall (the works “Rock, Paper, Scissors (Janken),” “The Quarrel (Kenka)” and “The Snow Hut (Kamakura)”), with title labels below them
Three photo panels hung side by side
  1. In special and private hospital rooms

    A scene of the Showa era for the room where a patient spends their stay. In places used by one person, such as private or special rooms, it adds a special touch.

  2. Changed weekly in the special rooms of a nursing home

    Your staff can swap the panels we send between special rooms every week, so the scene on the wall changes even within the same month.

  3. In entrances, lobbies and day rooms

    Hang several together for a mini gallery of the Showa era, without taking up space.

Your facility hangs and changes the panels. We deliver and replace the photo panels by post every month.

Price

Photo panels have a monthly fee based on the number of panels. The fee includes insurance against accidental damage. Shipping is charged separately, both for delivery and for return.

PRICE

Monthly Rotating Photo Panels

Per panel, monthly¥10,000(excl. tax)

¥11,000 incl. taxMinimum 3 panels per contract

Number of panels
From 3 panels (3 panels: ¥30,000 a month, ¥33,000 incl. tax). From 1 panel when combined with the Monthly Rotating Doll Display
Panorama
¥30,000 a month per panel (excl. tax; ¥33,000 incl. tax). Can be added on request
Contract term
Minimum 6 months
Included in the fee
Insurance against accidental damage
Extra costs
Shipping (both delivery and return). Tripod rental (if requested; extra charge)

SPEC

About the photo panels

Even where there is no room for dolls, you can hang scenes of the Showa era on the wall. Hang several together and you have a small gallery.

What is displayed
Chosen from 60 photo panel works. From 3 panels (from 1 panel when combined with the doll display)
Size
70 cm × 60 cm (in portrait and landscape). Wooden frame with an acrylic surface, about 3.5 kg, with a cord on the back for hanging
Panorama
Four works, 143 cm wide × 60 cm high (“Eternal Prayer (Eien no Inori),” “The Diver's Rest (Ama no Hitoyasumi),” “Afternoon on the Shore (Hama no Gogo)” and “Hauling In the Divers' Boat (Amabune no Hikiage)”)
How to display
Hang them on the wall or stand them on tripods (we lend tripods for an extra charge)
Delivery and changeover
We send the panels by post and your facility hangs them. Every month we send replacements by post (please return the previous month's panels)

PREMIUM PANELSPremium Panels (Panorama)

Wide photo panels, 143 cm wide × 60 cm high. There are four works: “Eternal Prayer,” “The Diver's Rest,” “Afternoon on the Shore” and “Hauling In the Divers' Boat.” If you have a contract for photo panels (70 cm × 60 cm), you can add them for ¥30,000 a month per panel (excl. tax; ¥33,000 incl. tax). Premium panels are delivered by post.

“The Diver's Rest (Ama no Hitoyasumi)” (143 cm × 60 cm, in a wooden frame)
  • “Afternoon on the Shore (Hama no Gogo)”
  • “Hauling In the Divers' Boat (Amabune no Hikiage)”
  • “Eternal Prayer (Eien no Inori)”

Message

How our display lease began

A message from our President

My mother, Ishii Michiko, held exhibitions in between making her dolls, out of a wish that “more people could see these works.”

After Part 1 of Showa no Kodomotachi, “Hometown (Furusato),” was completed, the Great East Japan Earthquake struck. Thinking of the people affected by the disaster, my mother began work on Part 2, “People of the Sea (Umi no Hito),” and gradually held fewer exhibitions. Just as “People of the Sea” was finally finished and she was about to resume exhibitions, the COVID-19 pandemic caused a sharp drop in exhibitions, and soon afterward she learned that she was ill.

About two years after my mother passed away in 2023, carrying on her wishes and hoping that Showa no Kodomotachi could be put to wide use in society, we launched a new business: a display lease in which, rather than asking people to come to exhibitions as before, we bring the dolls to you, a different work each month.

My mother made the photo panels with great care, insisting on high-definition printing so that the dolls would seem to rise out of the photographs. When they were shown at places such as senior care facilities, there were times when people reached out toward the photos, swapped stories of the old days, and felt like children again. Even though they are photographs, they sometimes brought about moments of comfort like these.

We would be delighted if the baby-boom generation could recall fond memories of the Showa era, and if later generations could feel that “Japan once had a time like this.” As her daughter, I hope these dolls will bring you moments that warm the heart.

We hope that as many people as possible will come into contact with these warm works.

Atelier Michiko CorporationPresident and CEO Ishii Yukie

Flow

How to apply

  1. 01

    Meeting

    We explain the service online or in person. When we visit, we can also bring a real photo panel with us.

  2. 02

    Contract

    After we agree on terms such as the changeover date, we sign a lease contract. The contract can be signed online, so there is no need to mail documents (other methods are also available).

  3. 03

    First delivery

    From the first month, we send the photo panels by post. Your facility hangs them.

  4. 04

    A new display every month

    We send new panels by post every month, so please return the previous month's panels (shipping is charged separately, both for delivery and for return).

The minimum contract term is 6 months. To cancel, please let us know by the end of the month two months before the month you wish to cancel (for example, to cancel at the end of March, let us know by the end of January).

FAQ

How much does it cost?

It is ¥10,000 a month per panel (excl. tax; ¥11,000 incl. tax), from 3 panels (3 panels: ¥30,000 a month excl. tax, ¥33,000 incl. tax). When combined with the Monthly Rotating Doll Display, you can start from 1 panel. Panorama panels are ¥30,000 a month per panel (excl. tax; ¥33,000 incl. tax). The fee includes insurance in case a work is accidentally damaged. Shipping is charged separately, both for delivery and for return.

How is this different from art rental?

Instead of paintings, you display photo panels of the Showa no Kodomotachi dolls by doll artist Ishii Michiko. With this service, we send replacement panels by post every month, and your facility changes them.

Is there a fixed contract term?

The minimum term is 6 months.

Can facilities far from Tokyo apply?

Yes. Photo panels are delivered by post.

Does our facility need to prepare anything?

Please provide a place to hang the photo panels. They can be hung on the wall or displayed on tripods (we lend tripods for an extra charge). Each panel is 70 cm × 60 cm, weighs about 3.5 kg and has a cord on the back for hanging.

How do we cancel?

The minimum contract term is 6 months. To cancel, please let us know by the end of the month two months before the month you wish to cancel (for example, to cancel at the end of March, let us know by the end of January).

Monthly Rotating Photo Panels: learn more

From 3 panels, chosen from 60 works. Delivered by post.

Request a presentation

Contact

Request a Presentation

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You can also contact us by phone:+81-428-26-2592

For facilities and businesses Monthly Rotating Photo Panels

Start with a brochure or a meeting.

For Monthly Rotating Photo Panels, we can send you a brochure or explain the service in a meeting (online or in person).

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